Trapstar: The Rise of a Streetwear Empire

In the ever-evolving landscape of streetwear, few brands have made an impact quite like Trapstar. From underground beginnings in London to global recognition, Trapstar has cemented Trapstar  itself as a heavyweight in urban fashion. Worn by celebrities, hyped by sneakerheads, and adored by culture vultures, this brand embodies the essence of street culture.

The Origins of Trapstar

Founded in 2008 by three friends—Mikey, Lee, and Will—Trapstar started as a Trapstar Hoodie passion project, selling exclusive, hand-printed T-shirts from a west London studio. The name itself reflects a rebellious attitude, a fusion of street hustle and the mindset of a rockstar. Unlike conventional brands, Trapstar built its reputation through secrecy, word-of-mouth marketing, and a strong affiliation with hip-hop and grime culture.

Celebrity Co-Signs & Cultural Impact

What sets Trapstar apart is its organic rise. Unlike brands that buy their way into pop culture, Trapstar gained recognition through genuine industry connections. Early adopters included music legends like Rihanna, Jay-Z, and A$AP Rocky, all of whom were spotted rocking Trapstar pieces long before it hit the mainstream.

In 2016, Trapstar achieved a milestone when it partnered with Puma, launching a sneaker and apparel collaboration that propelled it onto the global stage. Since then, the brand has expanded, offering a range of jackets, hoodies, tracksuits, and accessories, all infused with its signature bold graphics, gothic typography, and militaristic aesthetics.

Trapstar's Signature Style

Trapstar’s designs are instantly recognizable, often featuring:

• The Irongate T Logo – A staple in their jackets and tracksuits
• Covert branding – Many pieces include hidden messages only visible under UV light
• Influences from street culture and military fashion – Expect dark, edgy themes with oversized fits and utility-inspired elements

These signature elements make Trapstar more than just a brand—it’s a lifestyle statement.

The Future of Trapstar

As streetwear continues to dominate mainstream fashion, Trapstar remains at the forefront of the movement. The brand’s ability to stay authentic while expanding globally has been key to its success. Whether it’s through limited drops, celebrity endorsements, or collaborations with industry giants, Trapstar has secured its place in the upper echelon of streetwear royalty.